A Month of Animation Marvel:
Embarking on a colossal project with a tight deadline – a challenge I eagerly embraced! In just one month, I was tasked with creating a seven-minute animation video for the exclusive audience of a prominent Israeli bank company.
The inspiration for this frame came from the world of pop stars, setting the stage for a unique narrative: the last day of the bank's CEO after years of dedicated service.
As the CEO bids farewell, the story takes an unexpected turn. Exiting the building and stepping into a taxi, he discovers he's embarked on a "Cash-Cab" adventure. The driver? None other than a beloved colleague, who poses challenging questions, turning the ride into an engaging and memorable experience.
Watch a snippet from the animation:
The primary purpose of this project was to bid a fond farewell to the outgoing CEO and extend a warm welcome to the successor.
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Storyboarding the Journey: Mapping Out Every Frame
The journey began with sketching a detailed storyboard, a crucial step to flatten out intricate details and visualize the narrative's flow. This process allowed me to grasp the essence of the story and foresee how it would come to life.
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Bringing Characters to Animated Life: A Resemblance Beyond the Screen
Once the storyboard took shape, the next phase unfolded – creating animated characters based on real individuals. Precision was paramount as I aimed to capture their facial features, body language, and distinct personalities. The goal was to ensure the audience could easily identify each character, even as I infused a vibrant, cartoonish animated vibe.
Meet the key players:
Meital, the charismatic Cash-Cab driver.
Eldad, the departing CEO.
The new CEO, poised to lead the way into a new era.
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Crafting Interactions: My Artistic Take on Animated Games
Injecting my creative interpretation into the dynamic interactions during the drive, I sculpted frames that vividly captured the essence of the games played. These moments add a touch of whimsy and excitement to the narrative, elevating the viewer's experience.
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