Sip, Celebrate, Share: Crafting Holidays at WineRoute
Holidays at WineRoute are a double delight, occurring twice each year. Among the many projects I undertake, one of the most exhilarating challenges is bringing a fresh value perspective to the brand.
Rosh-Hashana 2023 Posters I design
For Rosh Hashana 2023, the celebration calls for more than just joy; it demands the clinking of glasses and the savoring of exceptional wines.
In the spirit of the season, I invite you to explore tantalizing wine packages for your loved ones.
The groundwork for this festive project begins three months before the holidays kick in, ensuring a perfect fusion of design and wine for our customers.
The journey starts with conceptualizing and designing holiday packages, a process that involves playful experimentation with ideas, sketches, and colors.
Behold the three sketches that emerged as potential candidates:
A quick message to my manager accompanies the sketches, expressing confidence in their suitability for this season's holiday packages.
Once the winning design is chosen, I dive into the creation of a myriad of assets: posters, digital catalogs, banners, cards, and more.
From price tags and in-store posters to social media posts, stories, banners for Google, and newsletter highlights, every touchpoint is meticulously crafted.
price tags, posters & social media posts.
Storie, banners for google and newsletter.
In the midst of this seasonal fervor, a dedicated day is set aside for a photoshoot, capturing captivating scenarios for promotional products. Here's a glimpse into the behind-the-scenes magic of our Rosh Hashana 2023 photoshoot:
Rosh-Hashana 2023, creating great shots for the photographer,
For a closer look at the holiday catalog, feel free to download and explore the festive offerings.
As the holiday baton passes to Passover 2023, the design journey continues. Posters grace the walls of WineRoute stores, and captivating visuals unfold across social media platforms.
The digital catalog, a showcase of Passover delights, beckons customers to discover the richness of the season.
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Passover catalog design:
Passover 2023, these are the posters I design to hang at "WineRoute" stores.
Passover 2023 design for social media.
Passover 2023 design for Digital Catalog.
Ready to dive into the full Passover 2023 Catalog? Download your copy here:
In the realm of WineRoute, holidays are not just celebrated; they're designed, curated, and shared, creating a tapestry of festive experiences.
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