A Design Journey: Crafting Vibrant Campaigns for WineRoute
As the sole graphic designer in the office, handling both web and print projects, I had the privilege of spearheading various design initiatives. From dynamic 24-hour deals to weekly, monthly, and holiday-themed campaigns, each project presented an exciting opportunity to blend creativity with strategy.
Monthly Spotlight: "Don't Think, Drink PINK"
One notable monthly project, "Don't Think, Drink PINK" aimed to capture the essence of summer with a focus on refreshing Rosé wines. Armed with a quick brief from my manager, I delved into the creative process, experimenting with different designs in Photoshop.
My approach? Begin with a multitude of sketches, distilling them down to three standout options.
Upon approval, I meticulously refined the chosen design to perfection.
In the snapshot below, you'll find the trio of sketches that fueled the "Think Pink" campaign:
"So, which of these three sketches resonates with our vision?" I'd inquire, fostering collaboration with my manager.
WineRoute Brand Vibrancy
Working at WineRoute was a joyous experience, where every project reflected a commitment to excellence and a vibrant color palette derived from the brand book. The emphasis on maintaining a high level of quality across all productions was evident.
The campaign banners, meticulously resized for various platforms, epitomized the brand's dedication to keeping things colorful. From website banners to eye-catching posters adorning our stores, every piece was an extension of the brand's identity.
The journey didn't end with banners; I extended the brand's presence across social media platforms. From newsletters to posts and engaging stories, I crafted diverse sizes to ensure a seamless and vibrant online representation.
In the realm of WineRoute, every design wasn't just a visual; it was a celebration of the brand's spirit and a testament to the harmonious blend of creativity and strategy.
anther sizes I make to be published around the social media account -
for newsletter, posts & stories.
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